Everyone of us is very familiar what As Seen On TV products or infomercials are since we always stumble upon them everytime we watch television. They often last for about 30-minutes or in between commercials lasting 2-minutes airtime. As Seen On TV products are sold in a simple concept in which the sellers come up with a problem, they provide a solution, explain clearly to the viewers and sell the product at an impulse price-point. Once convinced, the direct-response mail-order is made through the hotline provided. By having a simple marketing strategy, the As Seen On TV has become successful that it generates about $400 billion dollars each year.
Odd pricing or psychological pricing is also being used to sell the As Seen On TV products. This is based on the theory that because we read from left to right, the first digit of the price resonates with us the most. This is why it is easier to convince customers to buy a product sold for $4.99 than a product sold for $5
The actors are good in convincing the viewers to purchase the product. In addition, they mix in a bit of humor during their talk making the customers glued to their television screens.
Everthing that the viewers need to know about the product is explained thoroughly during the whole video. As Seen On TV products are explained for the viewers’ convenience, unlike those displayed in malls where they need to extend an effort in knowing the details. The actors also provide a demo on how to use the product.
As Seen On TV products are beneficial for those people who do not have the time to go to the mall. Even just lounging on the couch the customers can make an order thru the hotline number flashed in the television.
What you see in the malls are also sold on As Seen On TV. They have a long list of products. Just some of their products include kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys and games for children.
As Seen On TV products are also available on the internet. In 2015, As Seen On TV formed as a multi-vendor marketplace, allowing manufacturers and sellers of TV products to sell their inventory through its website New Easy. With this expansion, they are able to sell their products to customers in different parts of the world.
Televisions are still mediums being used by businesses to advertise their products. With its many advantages, that is probably why As Seen On TV products are successful and still being used today. It is the fastest way to sell to the customers and inform them about the product.