When you have so many books vying for readers’ attention, a striking cover can make all the difference. So now, the all-important question is, what makes an effective book cover?
If you’ve decided to self-publish your book, here are pointers to help you in the cover design process:
Give the cover a primary focus – this is the most crucial. Your book conveys something, and its cover has to reflect that one exact idea distinctly. Don’t make the mistake of crowding your cover with too many things.
Think of your book cover as a billboard, trying to catch prospects’ attention as they speed by. Effective billboards have 6 words max. You need to get the message within 5 seconds at 60 mph. That should be true for your book cover. At a glance, your prospect should know your book’s genre, focus, and tone.
Any element that you include in your design should contribute to your overall message. Make every element count.
Don’t consider a white background because it will surely disappear on retailers’ white screens. Create something with texture or an illustration instead. The last thing you want is to lose sales because a very trivial issue that you could have well avoided, if only you paid attention.
Try to reduce the size of your cover design to that of an Amazon thumbnail and make sure you can still read it. You want to make it readable.
Talking about readability, make your font easy to read even when radically reduced. Also, watch out for lacy script typefaces – they usually disappear when small.
Use an image that gives a feel of your book and instead of being too literal. For instance, it may convey the mood or the historical period of the events.
This can be tricky because your choice of colors will obviously depend on the overall tone of your book. As a rule of thumb, you shouldn’t use too many so you don’t distract readers from your cover’s main message. Also explore some color palettes online to see what combinations can work well for your book.
Remember, it’s not about copying anybody’s work; you just want some inspiration so you can create an equally successful cover. This won’t believe how much this works in terms of stimulating your mind to create ideas and concepts.
Book Cover Design Software
If you’re going to create your own cover, you can using book cover design software and be more efficient with it. You don’t need to worry about the technicalities as the software will handle that part. And thanks to that, you can concentrated on getting those creative juices to flow.