Tips For Promoting Your Event
Running a successful event planning business can be challenging as you look for ways to attract a lot of people in your event. The guideline below can be helpful to anyone who is promoting an upcoming event and want to attract as many people as they can to the event. Your event should be promoted in the right social media platforms. Applying the right tactics in promoting your event will help you attract many people to your event. Pictures are videos help provide the highest social currency across different social media platforms, and this should be your main focus. A lot of social media users will prefer to watch a short clip than to read a long paragraph. You need to ensure that those planning to attend the event get a chance to take and share their photos to help widen your events to a larger group. Customize hashtags for your event for other people to easily share across their social media platforms.
Make use of FOMO (Fear of missing out) which is a an influential event marketing tool to promote your event. Most people fear to watch all the fun happen online without being able to attend. You need to hire a prime influencer that can convince your audience that your event is the best place to be in. Make sure that your sponsors, speakers and other service providers take part in promoting your event. The success of your event will be of gain to many people including those that you hire to offer various services and that means a lot of them will be aggressive in promoting your event. You need to engage your audience through contests and games as this will help you attract more people. Creating games and contests are one way of keeping the audience excited before the main event. Provide your target audience with a valid and valuable reason to share and discuss your event online. Ensure that those share about your upcoming event are rewarded through free tickets, discounts to encourage more people to share.
Keep posting frequently throughout the year even when you have no event you are anticipating. Ensure you interact with your followers even when not planning an event to ensure that when you have an upcoming event, you already have an established relationship that makes promoting your event easier.Inform those that have attended your events before by sending them e-mails since they already know the standard of events. You need to have a landing page for potential attendees to get more details about your event and even buy tickets. To ensure you create large exposure ensure that the landing page is mobile-friendly for people to share the link with those with smart-phones.